Sotheby’s x The Luxury Edit
The Luxury Edit is Sotheby’s global sale series that showcases the season’s best luxury items through a fresh lens, spans Hong Kong, London, Paris, and New York, in a series of live and online sales. Sotheby’s needs a trailer for the sale series to promote the most valuable lots. At the same time, Sotheby’s also hopes that this film can attract more attention.
Our Solution
Unlike Sotheby’s previous video styles, this time we propose to showcase their auction items in a fashionable way. By pairing different scenes with different auction items, using rich colors and fast-paced editing, we aim to capture the attention of the public. The film also incorporates many foreground filters, emphasizing the overall atmosphere rather than focusing on the details of the auction items.
Our Role
Concept development, Storytelling, Creative Direction, Video Shooting
Touch Point
Social Media, Web, Mobile
